Highland Fairview’s Iddo Benzeevi, on Jobs at the Skechers Facility, and Additional High-Cube Warehouses.

For the approximately 750 people who currently work in this Skechers warehouse, work-life is substantially better than in conventional warehouses in the region.

But, all this is only for a lucky few, among the many low-skilled, poorly-educated blue-collar workers who populate this region.

WAREHOUSES2-popup“The vast majority of what goes on here is automated,” says Benzeevi. “There are a few jobs for lower-skilled workers, loading individual orders, cleaning the facility, for instance. But most of the people who are running this equipment are sitting in offices upstairs, they’re programming, they’re running maintenance on the machines. If you can’t handle a computer, you can’t do 95 percent of the jobs in this building.”

“You’re shifting people who may have been doing things manually,” Benzeevi continues, “to people who are managing the automation. There are probably fewer people required, but higher-skilled people. But that’s the nature of the world, just as companies had typing pools in the old days . . .

The warehouse sports the latest in automated product-pickers and computerized conveyor belts.

“This equipment can pick up everything from a business card, to a big box, on its own,” Benzeevi says. “It will identify and understand exactly what it’s picking up.” It also remembers where each item, each box of shoes, of whatever size, color and style, is at every moment, until it leaves the building in a truck for delivery. “The equipment better remember,” says Benzeevi. “You’ve got 81 million cubic feet of space here, and at any point there’s a product sitting somewhere, so you need to know where it is.”

“Somebody may order thirty pairs of shoes, size 9, in blue, and 12 pairs of shoes, size 8, in red, and the equipment has to pick all of these out, out of this huge, ½-mile-plus long building” Benzeevi explains. The equipment finds, selects, moves into position, and prepares for packaging and shipment, orders from stores all over the country, as well as from individual consumers shopping online for home delivery.

Israeli-born businessman Iddo Benzeevi, CEO of logistics firm Highland Fairview, developed this $250 million warehouse complex, which serves as Skechers’ new North American Operations Center.

Benzeevi says the facility was the largest warehouse in the United States when it opened in late 2011, extending half-a-mile end-to-end along a busy Southern California freeway.

It is certainly one of the most high-tech. “We’re surrounded by a tremendous amount of very sophisticated equipment,” says Benzeevi, leading this reporter and a photographer on a tour, “computers, automation, robots and so forth.”

The reception area has floor-to-ceiling windows. They look out on a fountain and reflecting pool and beyond, 2,000 acres of undeveloped land, undeveloped for now. Benzeevi plans to build additional next-generation logistics facilities here for other clients in coming years.

And Benzeevi is off on a philosophical disquisition about technology and change, describing a future in which shoe-boxes zip by at breakneck speed, with barely a human hand ever touching them.

(Source: Marketplace Morning Report for Friday, November 23, 2012)

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One thought on “Highland Fairview’s Iddo Benzeevi, on Jobs at the Skechers Facility, and Additional High-Cube Warehouses.

  1. Isn’t it nice to know that most of that business publications who write about this warehouse usually just take Benzeevi’s word at face blank and don’t analyze it? What journalism. It’s nice to know most of the articles and videos produced about this project are literally filled with lies perpetuated by land owner who pretends to be a land developer and lets Skechers pay for everything.

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